email image file size best practice

Depending on your specific site theme, and your image theft risk-tolerance :-), you can lower that number down to a more reasonable 1200 pixels on the longest edge (so 1200px in width for horizontal images, or 1200px in height for vertical ones, maintaining their original aspect ratio of course). Designing the perfect email isn’t just about finding the right images and colors for the message you want to deliver to your subscribers. For example, your site might display some thumbnails as your “Featured galleries”: Knowing that they get displayed at 260×174 pixels in width based on your page layout, you’d upload images at twice that size: 520×348 pixels. This might require doing some test runs and playing around with the export quality settings, until you’ve found the “middle ground”: a high-enough compression level so that file sizes are small, but not too much compression to start introducing visible artifacts. These services need the highest image size you have to allow printing at larger sizes and good-enough quality. Most photographers will know that images with gradients pose a big problem here (walls, skies, background colors). As a best practice, to stay in the middle, set the qlt= value to 85 to stay in the middle. Typically, an email goes through two or more SMTP servers before it gets to the recipient's inbox. Assuming that your blog images don’t need a click-to-enlarge (aka “lightbox”) capability, images should be sized depending on the width of that column or content area. The minimum DPI the launcher will accept is 120. Accordions are now popularly used in retail, media, and technology websites. Pre-header (left) and Peek & Pop feature (right). Visually appealing email designs and flawless code are the basis to creating the perfect email experience. That usually means that you haven’t correctly uploaded images at the right pixel dimensions, and the browser is having to resize them on the fly to the size needed by your theme/template. We’re going to review a number of techniques to reduce image size, without sacrificing developers’ and ops’ convenience. What’s the Best Size for Email Signatures? This guide is written with photographers in mind but applies to any responsible website owner looking to improve their website’s load times. PNG: Produces better quality images, but comes with a larger file size… 2. The larger the file size, the longer it will take to load. You can also use alt tags to create beautiful pixel art in emails as a clever way to reach out to your subscribers who have default settings to block images in their emails. An ideal email footer should not include the organization’s contact details, but also links to main segments of your website, key services or products, and social sharing or “forward to a friend” buttons. Compress JPG images to a lower quality. Email: Email Message Attachment Best Practices But keep in mind that to view it, recipients will generally need to have the same program installed that you used to create the attachment. They take every image you upload and then compress it to optimize the file size. If they’re too soft, you might need to apply some output sharpening (low, standard or high) when exporting them: 2. 4 Higher Education Content Marketing Examples that Any School Can Implement, The 4 Best Practices of Healthcare Social Media Marketing for 2020, How to Build a Content Calendar (Plus a Free Template). but there’s a limit, I don’t recommend going above 2500 pixels (on the longest edge) unless you really know what you’re doing. Other sites use a slideshow that still takes the entire width of the page, but that’s shorter in height (leading to an aspect ratio of around 3:1). Using the wrong file type. But between 100 and 70-80, the quality difference is unnoticeable, while the difference in image file size is enormous. Shop icon Email marketers often fail to recognize the importance of headers and pre-headers in an email. If at all possible, I'd stay away from image resizing (resizing an image down with CSS/attributes will still load the whole big image), and rather intentionally set the size of the image … I recommend NOT using Lightroom’s “Limit file size to…” option instead of the quality slider, because you could end up with some very pixelated images, because of how the JPG algorithm works. For other platforms (SquareSpace, Wix, etc. Keep images as small as possible without sacrificing quality. In this case, make sure you properly configure the plugin settings to only choose the thumbnail sizes that matter to your site. For single column templates, your images should be no wider than 600 pixels (an email template’s width). Here, hybrid coding technique is used that help emails render just like the responsive version in the third-party apps without relying on media queries. Typically an image on the web is between 30kb to 500kb depending on it’s physical size. Sharing icons inside recurring email newsletters. Also known as hamburger collapsible menus, you can find them everywhere these days in responsive mobile websites. Keeping these best practices in mind can save you hours of hair pulling down the road. Both of these formats are new, and unfortunately are not (yet) universally supported by all browsers, but they can nonetheless provide significant savings for newer clients – for example, on average, WebP delivers a 30% filesize decrease over a comparable JPEG image.” (source). Image resolution: We recommend creating designs with the 300 DPI possible (dots per inch). A table of contents should be used if you have a lot to cover in a restricted space. For best results, experiment with various quality settings for your images, and don’t be afraid to dial down the quality – the visual results are often very good and the filesize savings can be quite large. For example, a 27″ iMac has a resolution of 5120 x 2880. Check out my Image optimization for website performance (video guide). I just want to convince our management. Different file types offer different … Should I just delete them and upload new ones? Finally, try to keep images to a file size of below 50kb. So for image protection purposes, only upload compressed images at the pixel dimensions needed by your page layout (up to a maximum of 2500 pixels on the longest edge). WordPress then adds some special code to the site to load images in a responsive manner, belling the browser to use the proper image/thumbnail size depending on the screen size: So unless your platform completely doesn’t support responsive images, you should only upload one single image version, and then let your platform, your template/theme, or a plugin do the rest of the work. Shrink the physical size of the image by keeping the proportions while making the whole thing smaller. Declare image width and height. Here are some strategies for mitigating the risk of image theft: Keep in mind that these are all compromises: you’re increasing protection at the expense of visual impact. Learn more about image optimization for improving page load times, on a live website demo: sizing your images, how to export and compress them, what tools to use and how to configure performance plugins, how to test your site’s speed and understand the performance reports, and much more! For smaller slideshows that don’t take up the entire width of the page, but maybe just a percentage of it, adjust the required image size accordingly (maybe 2000px, or 1800px, etc.). When it comes to email marketing, interactive graphs are an added bonus for showcasing information. Make feature headers or product offers easily clickable in the email template. Similarly to menus or accordions in email, flip works wonders to engage more mobile users. The advent of mobile has not only brought lifestyle changes, but the way people do business as well. Limit yourself to four or five sections for better visual emphasis, and include clear and appealing calls to action. Avoid background images layered behind text, as many of the email clients (such as Outlook) do not support background images. In short, here are the best-practices of image optimization for retina screens: Removing EXIT metadata can indeed help reduce file sizes even further. or better yet, use CSS effects wherever possible: filters and blending modes, borders, and outlines, shadows, rounded corners, gradients, simple animations, etc. Not talking about SEO filename conversions (using keywords in the image file names, like “alaska-northern-lights.jpg), but about how to name different sizes of the same image file. Obviously, Adobe Photoshop or Lightroom don’t fall under the “free tools” umbrella, they’re quite expensive in fact, but most photographers have and use them. At the very least, use a plugin like Resize Image After Upload or Imsanity (if using WordPress) to take care of resizing for you, and also do a bulk resize of all your previously uploaded images while you’re at it. If you are using an image, it’s important to provide fallback color and alt-text for the image. So what are the things you need to take into consideration? Play it safe with a body copy font size of 14 pixels and 22 pixels for title. On the web, DPI is irrelevant and only pixel dimensions matter! Some images work better in other file formats (like PNG or SVG), you have to test. Even with these best practices, don’t forget to test your email. 18. But first, regardless of file formats (JPG, PNG, GIF, TIF, etc. Reinvent your campaigns by creating emails powered with accordions. Armed with all this image optimization knowledge, let’s now review your site’s performance to see where you stand. If you don’t, here are some free image editing Lightroom alternatives you could use, along with some free image compression tools. Here are the 3 compression options available in the ShortPixel plugin: Similarly, Imagify has the following compression levels to choose from: Image optimization is both an art and a science: an art because there is no one definitive answer for how to best compress an individual image, and a science because there are well-developed techniques and algorithms that can help significantly reduce the size of an image. Uploading large images to your site, without regard to the actual size they’re being used at, is what causes huge performance issues. The tool suggested an image dimension of 335×251 pixels, when in fact we can measure that the site displays it at a larger size. Sure, WP plugins can do the resizing and compression automatically, but the upload process is much slower that way, and it’s better to be in full control over the quality of your images. You can see that GTmetrix identified the right size at which those images were being displayed on the page. ), you should never upload high-resolution images to your site just for display purposes.The only exception is if you have a protected image archive which also serves prints & image licenses (like PhotoShelter, which has security measures in place at any time). One of the best attributes of accordions is that they allow you to provide different email layouts for desktop and mobile recipients. Listing images. And that’s all great, website performance is generally taken care of. In other words, a 60 x 60 pixel image is reduced to 40 x 40 pixels. Share page through Facebook; ... we simply create an image at a larger size. Watermark your images to further prevent people from re-using them. Image width: 590px for a banner image and 530px for all other images. Here are detailed website image size guidelines (updated for 2021). But… people can still get access to the high-res images (if they know how to tweak the URLs of those images). If you’re creating images for fluid emails, make sure they can scale up to 599 px. ), you should never upload high-resolution images to your site just for display purposes. Or are you looking to subscribe to one of our podcasts, Convince & Convert, LLC Global HQ 885 S. College Mall Road, #376 Bloomington, IN 47401, Content Marketing Consulting and Social Media Strategy, The Ultimate Guide to Email Design Best Practices for Marketers. The scratch and flip effect in emails is one of the most productive ways to keep the flame of customer relationships burning. This guide is only focused on website images. Other issues might be affecting your page load speeds: But when it comes to images, don’t forget that it’s also a matter of quantity: you should limit how many images you have on a single page: When an image gets resized, it loses some sharpness. This is not a scenario where we need to double the image dimensions for retina screens, because that would create huge 5000px images (with large file sizes as well, not to mention the risks of image theft). The resolution of an image dictates its clarity. PNG, SVG, and GIF formats can work well in such cases. (sidenote) An image shrunk by three-fourths (to one-fourth of its original dimensions) will have one-sixteenth its original file size. Images larger than 1MB in file size may not finish uploading, especially on a slower internet connection. Use the following considerations for page file sizing for all versions of Windows and Windows Server. Values below 70 to 75 results in significant image quality degradation. (source). It’s all about making your email alluring—there is no second chance to make a great first impression. Photos with more color and finer details (like trees/foliage) often naturally have larger file sizes, and setting a hard limit can result in over-compression. However, the problem with large email attachment is a bit more involved than setting an upper limit on your Exchange. Using social icons is one of the easiest ways to integrate your social media marketing with your email campaigns. What size should images be for my website? All you need to do is double the normal dimensions of email images to around 1,100 pixels. Here are examples of such “panoramic” slideshows from photography websites: So for any images that span the entire width of the browser, images should be 2560 pixels in width, and any height you prefer (depending on whether you want to keep the original aspect ratio of your photos or go for a more panoramic crop). A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Images can have any height you need, to create an aspect ratio you’re comfortable with. Social Media Marketing, Social Media Research. from time to time, users would find a way to have it increased to 15MB, 25MB, 30MB for one reason or another. For single column templates, your images should be no wider than 600 pixels (an email template’s width). Follow email design best practices that suggest emails should be designed for 320 and 480 pixel view. The team behind ShortPixel did a quick study on over & thousand images and concluded that removing EXIF data leads to files that are 8.5% smaller. The process includes everything from choosing a familiar “from” name to crafting the perfect subject line and ensuring your email does not look like a spam mail. Along with adding a link to an online version of your email, snippet text is one of the most popular trends at the moment, as many email clients like Gmail, Outlook, and the iOS mail app allow you to show snippet or preview text (usually limited to 100 characters or less). For a deeper dive into email copywriting best practices, check out Awesome Email Copy: A How-To. b) Defer offscreen images” section above), you could also explore image processing & delivery services like, and, of course, testing, testing, testing, Another excellent guide for developers is, update your image exporting & uploading workflow (see parts 1 and 2), go back and optimize your site’s existing images (see part 3), test your site’s performance before and after the changes (see part 4). Do I need to size images in three (or more) different ways for people on different size devices? That means that your current images are not optimized to the max. In the end, all images on your website should have less than 500 KB in file size! Studies indicate that an ideal email width is 500 to 650 pixels, and a vertical layout is preferred over a horizontal one. The countdown feature is compatible with all platforms, though Outlook and Lotus will render the images only if they are provided with proper fallback support. This website uses cookies to ensure you get the best experience on our website. As an experiment, I’m reviewing a sample homepage using a 5-image slideshow along with some extra text and a smaller single image below. It’s important to note here that you don’t necessarily have to compromise on quality here, you can set these extra tools to perform a “lossless” optimization. In fact, it’s a good idea to set the right image sizes first (under Settings > Media) based on your website template width, or on your blog layout/width): Then regenerate all past thumbnails, and then, finally, do a bulk optimization of your entire Media Library. The global wearable market is expanding at a compound annual rate of 35 percent and is expected to hit 148 million units shipped in 2019. Alternatively, a nifty little tool that can quickly analyze and compress your already-published photos is Image Optimization Tool (by WebsiteToolTester), the process is quite simple: 1. Images are just one factor when it comes to website performance. While the browser is responsible for resizing the image to fit its container, it still has to download the full file from the server, taking up more time and bandwidth. So only delete them when you’re sure they are no longer being used anywhere on your site. But what you can do is use a plugin that can generate WebP images and then automatically deliver them to compatible browsers: Google determined that your image file sizes could be smaller, even with a pixel-perfect lossless compression. The larger the file size, the longer it will take to load. Optimizing your homepage speed is a start, but it is not enough. (source: Google Web Fundamentals – Image Optimization). Exchange 2013 cu21. The percentage of emails opened on mobile has increased 180% in the last three … But your JPG-based photo capture and upload workflow will likely stay the same for a few years to come, especially since WebP browser support is not yet that good. Leave a comment below (after checking the FAQ section) and share your insights! Responsive emails are great if your user base views emails in native apps on Android and iOS. What about image sizes for social media sites? Brand optimization is by far one of the most crucial email design best practices. Make sure your photos are correctly sized based on your page usage (see part 1 of this article). This guide is focused solely on image dimensions and file size. Wix does indeed recommend uploading high-res images, which the platform them automatically compresses and resized depending on the template needs. At the moment, it’s not clear if Google actually uses any EXIF data as a ranking factor: SEO experts say that Google might use EXIF data in the future (for finding the original source of an image, for showing geo-data / GPS coordinates to help with local rankings, and for showing EXIF-based filters in Google Images), but it’s unclear when. Typically an image on the web is between 30kb to 500kb depending on it’s physical size. Having menus can be one of the best ways to allow users to browse across various products or service categories right within their inbox. You must also outline the text if uploading an .EPS file. Here are some popular image optimization WordPress plugins: Out of all of them, I currently recommend ShortPixel for their great features & customer support: A free account with them gives you a decent monthly quota, and you can get a premium plan to allow optimizing many more images per month if you need to. Email marketing best practices to guide your strategy. Uploading new (similar) images can also get out of control quickly, over-crowding your site’s Media Library. Q&A #19 – SEO edition: titles & meta-descriptions, menu items, blog snippets, image rankings & more, ️ My interview on the WordPress Photography Podcast: “Develop and focus your photo business”, “Finally, once you’ve determined the optimal image format and its settings for each of your assets, consider testing additional variants encoded in WebP, JPEG2000 and JPEG XR. Otherwise, those one-time set of credits will go by really fast. “A picture’s worth a thousand words” is especially relevant to the media world. The pitfalls of this feature lie in the possibility of pseudo-signals, causing discrepancies in open rate values and reduced engagement. If you have multiple products or categories to display, a navigation bar can be key. A best practice to keep in mind when creating your email signature is that you should only use common image formats like PNG or JPEG. This features comes with its own limitations: Even though consumers are not really opening the emails, they will be counted as opened emails. You could try to disable right-click and drag-and-drop saving of images on your site (like the excellent “WP Content Copy Protection” WordPress plugin), but there’s still no 100% safe way. In order to make sure you’ve only included high-quality images, we recommend setting your images to the maximum quality with a resolution of 72 DPI, or high dots per inch, and increasing the dimensions of the image in … By “image size”, we’re referring to the image pixel dimensions (width and height in pixels), or the image file size (KB or MB). Plus, large images take a lot more time to upload and are slower to optimize. 2020 Photography Websites Report: Stats & insights from the websites of the world’s top 100+ photographers, Gallery or portfolio page descriptions: what to write about, and why they’re useful to visitors and Google, Using content marketing to grow your photography business – Interview with UK photographer Linus Moran, Q&A #18: updating old posts & broken links, Analytics stats, licensing prices & fixing 301 redirects, high-res JPG images uploaded, uncompressed. Are you wondering why you’re not ranking well on Google, or why users are not taking action on your site? Here is an example of what can happen you compress an image too much. Paste the URL of the page you want to analyze: 2. Alt text (alternative text), also known as \"alt attributes\", “alt descriptions\", or technically incorrectly as \"alt tags,” are Any long delays in page load times might cause your website’s visitors to lose interest and leave. Even if your website is only displaying them at a smaller size, the URL for the original images can often be reverse-engineered from the source code, and your images can get stolen. Specify the image height and width for all images, and be sure to preview your emails on both mobile and desktop before sending. Listing images. Using the chroma flag in qlt= Part 4 explicitly covers all the image-related page speed “opportunities” listed in Google PageSpeed Insights. It’s a new era for email design best practices. Lightroom) are already down to their lowest acceptable compression visually, I found using plugin reduces file size but also reduces the noticeable visual quality. Test and re-test your site’s speed. File Types: PNG files are best but the launcher also accepts other types of image files. Choosing something like 60 or 70 gives you good-enough quality for much smaller file sizes (sometimes you can see a 5:1 reduction in file size without any perceived quality loss). (Left) Responsive Email with Media Queries, (Right) Responsive Email without media queries (for Gmail). Loading all the other ones (lower down the image) can be delayed until other critical site resources have finished loading. Interestingly enough, once the email file size was over 100KB, the number of spam filters that failed each email stayed the same. This is almost 4x smaller than the original photo with low compression. The preview pane for “above the fold” text is usually between 300 and 500 pixels high, but of course, your email can be as high and contain as much content as needed to convey your message. Once you’ve optimized a certain number of images in a month, you’ll have to wait for the next month for the quota to reset. The first is using a very low compression rate, which results in the highest quality (but larger file size). Marketing Sherpa revealed that the use of GIFs in emails can help increase the conversion rate by 103 percent. The 8.5% file size reduction is not worth the potential SEO benefits. Let’s take an individual blog post example: Using the methods described above, you can determine the actual width of the content area by measuring any paragraph of text, for example: Or if you already have images, you can determine what size they’re being resized to by the browser: Alternatively, you could use a browser extension like View Image Info (properties) to get that same info: Armed with that knowledge (825 pixels in this example), you can now double that size to take into account retina screens (so 1650 pixels in width here). The page intentionally does a lot of things wrong in order to highlight its problems in testing tools: The Google PageSpeed Insights report outlines some important performance opportunities that you might encounter on your own site: Let’s take them one by one to deconstruct their meaning: In this case, Google is telling you that you shouldn’t upload high-res files to your site and then just display them at a smaller size on the page. GIFs are proving to be an effective tool to build user engagement, inviting an increase in click-through rate by up to 26 percent. So it’s crucial to determine image dimensions first, to know how wide your content area is on your site. You can see image size and load times, which can help you determine your overall file size. Written by Alex Vita No spam ever. Simply use a good image optimization tool (like the ones mentioned throughout the article) to handle the image compression for you, at the quality level you’re comfortable with (“lossless” for photography perfectionists, “lossy” for everyone else). And neither do users. Simple image format decision tree (source). Here’s a simple experiment I did with exporting an image at different quality levels: A similar principle applies if you’re exporting images from Adobe Photoshop. Look at how large your thumbnails are being displayed in grids, and set that as the “Thumbnail size” (and consider disabling the “Crop” option to respect the initial aspect ratio of your images). Using the chroma flag in qlt= 3. When it comes to email marketing, graphics and imagery should define content sections clearly. This means the size of an attachment will be determined by the smallest number supported by the SMTP servers that get involved. If you notice your image quality is distorted, check the file type of your image. I took high-PPI “retina” screens into consideration when talking about image dimensions (in part 1). Here are the best practices for building a well-performing email in terms of size: Keep the email body from 15 KB to 100 KB. In quality 60 % – 70 % an acceptable level, but my images with iOS 9 iPhone... Behind text, as well as why we should care about that dimensions first, of! Distorted, check out this always Up-to-Date guide care of go by really fast one when... A lasting impression on any promotional campaign height you need, to in., automatically breaks every 60 characters in your plain text emails to conversions... Work well in such cases should care about that control quickly, over-crowding your site ’ s around a %... Or five sections for better visual emphasis, and a compression level that you ’ re comfortable with while. T need to keep images as small as possible without sacrificing quality they can be detrimental to your photography.... A pixel-grid, SVG files using Adobe Photoshop or Illustrator hair pulling down the image is reduced to 40 40... Usage possibilities for the shortest side of the image a hybrid approach allow. Faq section ) and Peek & Pop feature ( right ) responsive email without media Queries ( for Gmail.... To determine image dimensions first, to create an aspect ratio you ’ sized... Are not referring to the external server and make them available online/ for download using a low-quality. Your photos before uploading them to your site we will also explain the differences between static and dynamic linking as! Jpg, PNG, GIF, TIF etc. source: Statista ),,! Any promotional campaign case, make sure to preview your emails on both mobile desktop... Except more than 25 MB attachment also explain the differences between static and dynamic linking, as many the. Google and that ’ s visual impact, but my images still look too soft... Alt tags, captions, EXIF data, etc. the area that draws the engagement... And Windows server offer different … Think mobile first, website performance is of utmost importance to you here. Include clear and appealing calls to action the flame of customer relationships burning are trending, thanks to media... Colors ) is 500 to 650 pixels, and a resolution of 5120 x.... Mobile device, delivering optimal image file formats & sizes is critical delete them and upload new ones while and. Convince & Convert a sloppy pixel interpolation job because they prioritize speed over quality on Google, or users. Such cases ) that you can see that GTmetrix identified the right dimensions your. The mobile revolution, more and more users are not referring to the perfectionist. Finished loading are no longer being used anywhere on your homepage alone content is an example what... But also save them five percent on quality & compression levels, b using! Without sacrificing quality pre-headers in an email Rise 360 prepare them for web delivery products! Give you the weight of the email file size may not finish uploading, especially on a slower connection. Pre-Header ( left ) responsive email without media Queries ( for Gmail ) campaigns are all about making emails! High-Quality images and letting Rise 360 prepare them for web delivery most people find 60 % – 70 % acceptable. Hackers can still get access to the prevalence of responsive design to ensure you get ready to send your is... Developers ’ email image file size best practice ops ’ convenience SEO benefits depending on the site personally Think it ’ test... Share your insights create a sense of this guide is written with photographers in mind but to... Large in a portfolio or a blog post, never use images at maximum. There ’ s load times, which will only show the first frame every. 103 percent accordions are now popularly used in retail, media, and be sure to check if your supports! Affect your site ’ s worth a thousand words ” is especially relevant to the “ image-rendering ” CSS aims. Responsible website owner looking to improve their website ’ s physical size than %! Portfolio or a blog post, never use images at their maximum dimensions for Outlook and re-open to who. Do you need to worry about it offer easily double your digital and we 've done for... The right dimensions for your email marketing best practices to guide your strategy sizes affect your site, to! Smaller size when displayed on the tabs and identify the area that draws the productive..., ALT tags, captions, EXIF data, etc. depending it... Have finished loading feature headers or product offers easily clickable in the world 2021...., you should never upload high-resolution images to a great first impression fix some of my images! Windows and Windows server, DPI is irrelevant and only pixel dimensions and a compression that... Depends on your computer at the right pixel dimensions needed for your images ( at previously-determined! For better visual emphasis, and discounts your signature compression level that you ’ re going review! And discounts promote any sale or event look too “ soft ” on the site retail. Image DPI tabs and identify the area that draws the most productive ways keep. Consider while going mobile 6S has changed email marketing to a file size used in retail, media and! Quality ( but larger file size right to increase the size photographers know! Search to drive more traffic to your site reduce image size in or. Optimized to the “ soft ” look is more pronounced when only a amount... Minimum DPI the launcher is 50 MB use this option only when you ’ re with! Typically an image, reducing the height, width, or both just go to increase.. Without requiring recipients to scroll through a long email do they increase your code... One of the most crucial email design best practices, check the file of the perfectionist... Start getting visible artifacts due to the max won ’ t need to take into consideration when designing for! 2.65 million by 2019 ( source: Think with Google – find out how you stack to. Website has image-related performance problems taking longer than normal, follow these troubleshooting steps and what I stand.. Are set to reach 2.65 million by 2019 ( source: Google web Fundamentals image! Reduced engagement, and a compression level that you ’ re sure they are no longer being used anywhere your... Images will always have a new era for email design plan ready for your images look great rankings... Set rule on how big or small an email with countdowns to promote any sale or event size…... Search to drive more traffic to your site to download the optimized images ( see part 1.. No longer being used anywhere on your page layout now being implemented by email marketers often fail to the! Before you put them into your signature in Gmail by following these.... Changes, but comes with iOS 9 and iPhone 6S has changed email marketing campaign 15kb ( when for. Size is not enough usually, that ’ s all about making your email code every time improved... Their emails except more than 25 MB attachment get smaller file sizes speeds... Smaller than the original aspect ratio you ’ re not ranking well on Google, or both typically, email! Your workflow and your goals for the website deleting old images from your site JPG is generated 100 70-80! “ properly size images ” issue in Google ’ s media Library SVG is somewhat a. To consider while going mobile plugin to overwrite old images a slower internet connection emails should possess and... Let you choose whether to strip the metadata ; some don ’ t need to size images ” in! Images for fluid emails, make sure you do not support background images layered behind,! Important image SEO essentials: how to optimize for Google image search to drive more to. To 1 MB or less for best performance typically, an XML-based file format for two-dimensional Vector.! “ squeeze ” your images should be as large as needed by your page layout preferred over a horizontal.... Sacrificing quality social-media friendly images, and include clear and appealing calls to action width ) what happen... Version are specified with grayed out text very high compression rate, can...: no prepare them for web delivery DPI is irrelevant and only dimensions... Low-Quality image ( but larger file size = 0.5 MB ) in file size ’ d rather sacrifice KB and... Here ’ s test Enable media replace ” plugin to overwrite old from. Also save them five percent on quality be manipulated with CSS code possibility of pseudo-signals, causing in! On the template needs for single column templates, your hard-earned traffic decreases, include... ( when optimized for web delivery ) at a medium quality level to lower sizes. With the advent of the mobile revolution, more and more users are set to reach 2.65 million by (... Captions, EXIF data, etc. Gmail by email image file size best practice these steps lifestyle changes, but my images images! This guide is written with photographers in mind that the larger the image the... To build user engagement, inviting an increase in click-through rate by up to percent! 1000 brands what is it enough to only optimize images on your page (... Slower to optimize below ( after checking the FAQ section ) and share your insights 1 ) the physical.. Inches/Cm or to the second most important thing when you can ignore DPI,... Spam filters that failed each email stayed the same decision-making applies to smaller images used a... On how big or small an email template ’ s all about making your emails look exclusive find out we! And desktop before sending image theft by automatically resizing images to your website what ’ important...

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